{"id":33156,"date":"2021-09-20T12:26:00","date_gmt":"2021-09-20T12:26:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=33156"},"modified":"2023-03-30T13:41:33","modified_gmt":"2023-03-30T13:41:33","slug":"mobile-carousel-2-grow-me","status":"publish","type":"post","link":"https:\/\/www.grow.me\/publishers\/mobile-carousel-2-grow-me\/","title":{"rendered":"What&#8217;s Next for Grow: New Look, High Performance Mobile Recommendations"},"content":{"rendered":"\n<p>Mediavine is always excited to tell publishers What&#8217;s Next for Grow &#8230; literally in this case.<\/p>\n\n\n\n<p>One of our most popular <a href=\"https:\/\/www.mediavine.com\/grow-me-recommended-content\/\">Recommended Content<\/a> features, the Mobile Carousel, is getting a facelift &#8211; and a performance boost along with it.<\/p>\n\n\n\n<p>I hope you\u2019re sitting down for this, because we&#8217;re about to blow your mind with <strong>What\u2019s Next<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introducing-what-s-next\">Introducing What\u2019s Next<\/h2>\n\n\n\n<p>What\u2019s Next is Grow&#8217;s latest content recommendation widget, and does what its name implies, suggesting to readers what content they should check out next.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Whats-Next-04-1024x682.png\" alt=\"what's next highlighted on a phone\" class=\"wp-image-33183\"\/><\/figure>\n\n\n\n<p>Using the same machine learning that powers our other content recommendation widgets, What\u2019s Next presents articles that readers are most likely to click on.<\/p>\n\n\n\n<p>Better recommendations mean audiences engaging with more of your content per session, earning you valuable additional pageviews and extra ad impressions.<\/p>\n\n\n\n<p>What\u2019s Next differs from the carousel, sidebar and inline units in that it presents a clean, single recommendation rather than offering a selection to choose from.<\/p>\n\n\n\n<p>You might think that presenting fewer choices would hurt the performance of this widget, but it actually does the opposite (which is why we&#8217;re rolling this out).<\/p>\n\n\n\n<p>By presenting a single post, and doing so at the bottom of the screen where readers are looking for more content, we&#8217;ve seen a dramatic increase in clicks.<\/p>\n\n\n\n<p>How dramatic? On average, readers were <strong>70% more likely to click<\/strong> <strong>on articles from What\u2019s Next<\/strong> compared to the multiple options presented in the Mobile Carousel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Whats-Next-vs-Mobile-Carousel.png\" alt=\"What's next vs mobile carousel statistic\" class=\"wp-image-33172\"\/><\/figure>\n\n\n\n<p>Incredibly, What&#8217;s Next does all this by taking up <strong>70% fewer pixels<\/strong> on screen, making for a streamlined, less cluttered user experience to boot.<\/p>\n\n\n\n<p>Moreover, it\u2019s optimized to run perfectly alongside Mediavine&#8217;s new <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a>, creating an experience that&#8217;s both optimized and unobtrusive:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Whats-Next-01-1024x682.png\" alt=\"What's Next widget by the universal player on a phone\" class=\"wp-image-33168\"\/><\/figure>\n\n\n\n<p>But, if you&#8217;re still running the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-seo\/\">Mediavine Video Player<\/a>, we still love you too! Here&#8217;s a preview of What\u2019s Next running in compact mode next to the Video Player:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Whats-Next-02-1024x682.png\" alt=\"What's next widget condensed next to the Mediavine Video Player\" class=\"wp-image-33169\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">When is This Coming? What Do I Need to Do?<\/h2>\n\n\n\n<p>Given its significantly better performance, not to mention improved look and feel, What\u2019s Next will officially replace the Mobile Carousel on September 29, 2021.<\/p>\n\n\n\n<p>If you&#8217;re currently running the carousel on mobile, we will enable What\u2019s Next automatically for you.<\/p>\n\n\n\n<p>If you don\u2019t wish to run What\u2019s Next, you should opt out of the carousel.<\/p>\n\n\n\n<p>Please keep in mind that this is why Grow is in beta. You\u2019re watching the evolution of Grow in real time as we strive to optimize it and help you &#8230; well, grow.<\/p>\n\n\n\n<p>On a side note, stay tuned for Grow Labs (coming soon!) where publishers can participate in even more tests to help us improve <a href=\"https:\/\/www.grow.me\">Grow<\/a> and your websites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Whats-Next-06.png\" alt=\"what's next feature with an adhesion unit and universal video player\" class=\"wp-image-33201\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What About Desktop?<\/h2>\n\n\n\n<p>The carousel still performs well on desktop traffic, given the larger screen real estate available, so the carousel will remain for desktop users at this time. <\/p>\n\n\n\n<p>What\u2019s Next is a mobile solution only for now.<\/p>\n\n\n\n<p>That said, we strongly encourage you to enable the inline widget for <a href=\"https:\/\/www.mediavine.com\/recommended-vs-related-content\/\">Recommended Content<\/a>. This produces the highest CTR by a wide margin, and will have the largest impact on your traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Whats-Next-03.png\" alt=\"inline recommended content with the carousel on desktop\" class=\"wp-image-33173\"\/><\/figure>\n\n\n\n<p>If you haven\u2019t enabled the inline widget for Recommended Content, switch tabs to your Grow Publisher Portal immediately and do so. We\u2019ll wait. When you come back, you can read about:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Next for the Mobile Carousel<\/h2>\n\n\n\n<p>See what we did there? Pretty proud of that one. Anyway, as you probably guessed, this is the end of the Mobile Carousel as you know it right now.<\/p>\n\n\n\n<p>Most mobile users look to the top of the screen for website navigation, but not for the next piece of content they might be interested in.<\/p>\n\n\n\n<p>That\u2019s why What\u2019s Next lives at the bottom right.<\/p>\n\n\n\n<p>That top-of-screen real estate remains important and valuable, but content recommendation on mobile devices performs better elsewhere. Simple as that. <\/p>\n\n\n\n<p>We\u2019re exploring better ways to optimize that section, whether it&#8217;s with <a href=\"https:\/\/www.grow.me\">Grow<\/a> or <a href=\"https:\/\/www.mediavine.com\/trellis-open-beta\/\">Trellis<\/a> or both. We promise something good is coming!<\/p>\n\n\n\n<p>In an ideal world, future innovations along these lines will come to desktop users, as well, for a better carousel experience all around.<\/p>\n\n\n\n<p>It\u2019s not goodbye; it\u2019s just see you later, Mobile Carousel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediavine is always excited to tell publishers What&#8217;s Next for Grow &#8230; literally in this case. One of our most&#8230;<\/p>\n","protected":false},"author":7,"featured_media":37850,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"growme_blocks_gb_metabox":"","footnotes":""},"categories":[16],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s Next for Grow: New Look, High Performance Mobile Recommendations - Grow<\/title>\n<meta name=\"description\" content=\"Introducing our new content recommendation widget, What&#039;s Next, using machine learning to present a relevant suggested article to the reader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grow.me\/publishers\/mobile-carousel-2-grow-me\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s Next for Grow: New Look, High Performance Mobile Recommendations - 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