{"id":28907,"date":"2021-02-23T12:50:00","date_gmt":"2021-02-23T12:50:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=28907"},"modified":"2023-03-30T18:37:52","modified_gmt":"2023-03-30T18:37:52","slug":"always-on-increase-clicks-views-with-grow-me","status":"publish","type":"post","link":"https:\/\/www.grow.me\/publishers\/always-on-increase-clicks-views-with-grow-me\/","title":{"rendered":"Always On: Increase Clicks &#038; Views With Grow"},"content":{"rendered":"\n<p>We&#8217;ve talked at length about <a href=\"https:\/\/www.mediavine.com\/grow-me-first-party-data-and-the-future-of-advertising\/\">first-party data<\/a> (authenticated traffic) and how Grow helps publishers harness it through a value exchange \u2014 offering enhanced user experiences to incentivize readers to log in.<\/p>\n\n\n\n<p>To hold up the publishers&#8217; end of that value exchange and convince readers to authenticate, <a href=\"https:\/\/www.mediavine.com\/grow-me-updates\/\">Grow<\/a> already offers some awesome tools, features and settings, with many more in the pipeline. <\/p>\n\n\n\n<p>Today, we&#8217;re excited to announce our latest setting: Always On.<\/p>\n\n\n\n\t<div class=\"key-takeaways\">\n\n\t\t\t\t\t\t<div class=\"key-takeaways__image\">\n\t\t\t\t\t<span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 286.87 273.79\"><path d=\"M73.55 242.92c-20.21-1.86-13.87 17-25.63 19s-12-13.29-24-13\" fill=\"none\" stroke=\"#21677c\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"8.38\"\/><path d=\"m187.47 195.81-.38 4.76-1.36 17.23-.27 3.28-.31 4-1.55 19.48-1.75 22.11a30.34 30.34 0 0 1-1.46 7.16H64.31a29.79 29.79 0 0 1-1.36-6l-2.48-21.14L56.15 210l-.72-6.16-.1-.83 37.73-2 72.22-4.01 5-.27 1.76-.09z\" fill=\"#ef7a62\"\/><path d=\"M48.07 184v15s9.29 14.37 77.57 12.48c67.23-1.86 68.77-18.4 68.77-18.4v-15.81z\" fill=\"#dc4f3f\"\/><path d=\"M194.41 177.27c0 2.46-2 4.83-5.81 7-.52.3-1.07.59-1.65.88s-1 .47-1.53.71c-12.09 5.32-35.52 9-64.94 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24.16-10 24-17s7.33-6.73 7.33-6.73v-4.57c-5.1 0-11.86-4.51-27.5-4.51zm-35.32 27.24a8.12 8.12 0 0 1-1.14.91 14.35 14.35 0 0 1-1.58.9 18.19 18.19 0 0 1-4.32 1.48 24.49 24.49 0 0 1-6.78.45 26.81 26.81 0 0 1-10.46-2.83C68.89 240.5 72 223 72 223s6.91-3.42 19-3.69h.47a41.64 41.64 0 0 1 6.85.51h-.17c.72.13 1.41.27 2.08.43 1 .23 1.87.48 2.72.75a33.51 33.51 0 0 1 8.53 4c.04.14-1.48 14.94-7.15 20.33zm45.59.92a27.14 27.14 0 0 1-13.32 2.87 22.46 22.46 0 0 1-2.75-.28 20.23 20.23 0 0 1-3.39-.82 15.78 15.78 0 0 1-3.67-1.77c-2-1.34-3.62-3.86-4.81-6.71a58.07 58.07 0 0 1-3.52-14.5 30.51 30.51 0 0 1 5.25-2.77 37.49 37.49 0 0 1 8.63-2.48c1.06-.17 2.17-.31 3.33-.38a31.88 31.88 0 0 1 3.27-.08c12.13.27 19 3.69 19 3.69s3.15 17.48-8.02 23.23z\" fill=\"#5870ac\"\/><path d=\"M176.92 239.11c8.79 7.53 26.54 23 53.07 7.13\" fill=\"none\" stroke=\"#21677c\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"8.38\"\/><path d=\"m220.91 252.41 64.67-109.88c.89-1.51 1.8-.7 1 .86l-61 113.14c-1.65 3.06-4 4.87-5.4 4.15-1.71-.85-1.33-4.78.73-8.27z\" fill=\"#243c4a\"\/><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"key-takeaways__content\">\n\t\t\t\t\t\t\t<h2>\n\t\t\t\t\t<span>Leif Lessons<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"paragraph paragraph--l\">\n\t\t\t\t\t<ul>\n<li data-stringify-indent=\"0\">The new Always On setting has been shown to increase views by 20% and clicks by 30%.<\/li>\n<li data-stringify-indent=\"0\">We&#8217;re continuously running A\/B tests to help get your content viewed by new readers.<\/li>\n<li data-stringify-indent=\"0\">While Always On will be the default setting for new Grow users in a matter of days, existing Grow users need to opt in.<\/li>\n<li data-stringify-indent=\"0\">Enable the Always On feature in your Mediavine Dashboard today!<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-always-on-refers-to-a-new-header-carousel-setting\">Always On Refers to a New Header Carousel Setting<\/h2>\n\n\n\n<p>The name of this setting also describes it accurately!<\/p>\n\n\n\n<p>If enabled, &#8220;Always On&#8221; will display the Recommended Content Header Carousel on your site whenever the user scrolls past a certain point.<\/p>\n\n\n\n<p>The idea behind displaying the carousel once the reader scrolls past the header is \u2014 you guessed it \u2014 to increase views and clicks on the Carousel.<\/p>\n\n\n\n<p>Based on A\/B testing we&#8217;ve conducted so far, it definitely works!<\/p>\n\n\n\n<p>Compared to the legacy, or default behavior, sample traffic tested with the Carousel &#8220;Always On&#8221; showed a significant increase in views and an even more impressive increase in clicks.<\/p>\n\n\n\n<p>How big an increase are we talking about, and how specifically does this new Grow setting work?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-always-on-vs-default-behavior\">Always On vs. Default Behavior<\/h2>\n\n\n\n<p>When it first launched, the Grow Header Carousel appeared upon &#8220;scroll up&#8221; \u2014 a tell-tale sign that a user is about to leave your site. <\/p>\n\n\n\n<p>The idea behind launching the Header Carousel was to grab a users&#8217; attention before they split and direct them to other pages on your site. <\/p>\n\n\n\n<p>After launch, we ran an A\/B test where we tweaked the behavior slightly in order to see if it would improve performance. <\/p>\n\n\n\n<p>It turns out that a little change went a long way.<\/p>\n\n\n\n<p>The Header Carousel&#8217;s test behavior is now the default behavior. It now appears on scroll up but also if a reader idles on page for five seconds. This only happens twice per visit on your site.<\/p>\n\n\n\n<p>Altogether, this functionality adjustment \u2014 displaying the carousel during &#8220;idle&#8221; behavior in addition to when readers scroll up \u2014 resulted in a 40% increase in carousel clicks!<\/p>\n\n\n\n<p>Once we saw these results with the functionality, we ran another test, sampling traffic with the Carousel &#8220;Always On&#8221; overall.<\/p>\n\n\n\n<p>So far, that test has shown a 20% increase in views and an even more impressive 30% increase in clicks!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/always-on1.gif\" alt=\"recommended content bar always on\" class=\"wp-image-28939\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wow-sam-how-do-i-enable-this\">Wow, Sam, How Do I Enable This?<\/h2>\n\n\n\n<p>Glad you asked! <\/p>\n\n\n\n<p>If you&#8217;re already running <a href=\"https:\/\/www.grow.me\">Grow<\/a> and want to try this new setting out, just navigate to your Mediavine Dashboard, visit the Grow settings page and look for the &#8220;Always On&#8221; setting under <a href=\"https:\/\/www.mediavine.com\/grow-me-recommended-content\/\">Recommended Content<\/a>.<\/p>\n\n\n\n<p>For new users of <a href=\"http:\/\/grow.me\">Grow<\/a>, this will be a default functionality, so no action is required to have your Header Carousel display always on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-to-grow\">New to Grow?<\/h2>\n\n\n\n<p>If you&#8217;re new to Grow, well, you may be wondering what any of this means or simply <a href=\"https:\/\/www.mediavine.com\/what-is-grow-me\/\">what is Grow<\/a> for that matter.<\/p>\n\n\n\n<p>The shortest answer is that Grow is Mediavine\u2019s end-to-end audience engagement solution, loaded with dynamic features designed to streamline the process of connecting, engaging and nurturing your audience relationships in one place.<\/p>\n\n\n\n<p>But, as we touched on above, there&#8217;s a lot more that goes into that.<\/p>\n\n\n\n<p>From a user standpoint, <a href=\"https:\/\/www.mediavine.com\/how-grow-me-helped-the-hollywood-gossip-make-100000-already\/\">Grow<\/a> is a user engagement suite that makes websites so superior you&#8217;ll actually want to make an account to enjoy improved experiences \u2014 personalized ads and all.<\/p>\n\n\n\n<p>Reaching its potential requires your feedback, both as beta testers and publishing community members, now and down the line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-grow-needs-your-feedback\">Grow Needs Your Feedback<\/h2>\n\n\n\n<p>Just like Mediavine&#8217;s ad tech, our Grow product team is continuously testing and tweaking its features for optimal performance.<\/p>\n\n\n\n<p>We need your help to ensure we&#8217;re building the right features that work the right way and to get readers to log in and authenticate ASAP.<\/p>\n\n\n\n<p>If you&#8217;re already a user, you rock. Please feel free to send us an email with your thoughts at <a href=\"mailto:Grow.me@mediavine.com\" target=\"_blank\" rel=\"noreferrer noopener\">Grow.me@mediavine.com<\/a> anytime.<\/p>\n\n\n\n<p>If you&#8217;re on the fence, what are you waiting for? <\/p>\n\n\n\n<p>It&#8217;s free for Mediavine publishers, and you can help us shape the future of a more sustainable and open web, right here and now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve talked at length about first-party data (authenticated traffic) and how Grow helps publishers harness it through a value exchange&#8230;<\/p>\n","protected":false},"author":5,"featured_media":38055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"growme_blocks_gb_metabox":"","footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Always On: Increase Clicks &amp; 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