{"id":27842,"date":"2021-02-12T10:39:34","date_gmt":"2021-02-12T10:39:34","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=27842"},"modified":"2023-06-26T17:55:29","modified_gmt":"2023-06-26T17:55:29","slug":"how-grow-me-helped-the-hollywood-gossip-make-100000-already","status":"publish","type":"post","link":"https:\/\/www.grow.me\/publishers\/how-grow-me-helped-the-hollywood-gossip-make-100000-already\/","title":{"rendered":"How Grow Helped The Hollywood Gossip Make $100,000. Already."},"content":{"rendered":"\n<p>We spend a lot of time talking about Grow as Mediavine&#8217;s first-party data solution for the coming decade, as Google phases out third-party cookies and the entire world shifts toward a privacy-first web.<\/p>\n\n\n\n<p>What we don&#8217;t talk about enough \u2014 and publishers may not even realize \u2014 is that in addition to building up your first-party data, <a href=\"https:\/\/www.grow.me\/\">Grow<\/a> can help you increase your earnings today.<\/p>\n\n\n\n\t<div class=\"key-takeaways\">\n\n\t\t\t\t\t\t<div class=\"key-takeaways__image\">\n\t\t\t\t\t<span>\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 286.87 273.79\"><path d=\"M73.55 242.92c-20.21-1.86-13.87 17-25.63 19s-12-13.29-24-13\" fill=\"none\" stroke=\"#21677c\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"8.38\"\/><path d=\"m187.47 195.81-.38 4.76-1.36 17.23-.27 3.28-.31 4-1.55 19.48-1.75 22.11a30.34 30.34 0 0 1-1.46 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3.27-.08c12.13.27 19 3.69 19 3.69s3.15 17.48-8.02 23.23z\" fill=\"#5870ac\"\/><path d=\"M176.92 239.11c8.79 7.53 26.54 23 53.07 7.13\" fill=\"none\" stroke=\"#21677c\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"8.38\"\/><path d=\"m220.91 252.41 64.67-109.88c.89-1.51 1.8-.7 1 .86l-61 113.14c-1.65 3.06-4 4.87-5.4 4.15-1.71-.85-1.33-4.78.73-8.27z\" fill=\"#243c4a\"\/><\/svg>\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"key-takeaways__content\">\n\t\t\t\t\t\t\t<h2>\n\t\t\t\t\t<span>Key Takeaways<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"paragraph paragraph--l\">\n\t\t\t\t\t<ul>\n<li>You might already know that Grow<strong>\u00a0is Mediavine&#8217;s first-party data solution<\/strong>, but did you know that it\u00a0can help you increase your earnings <strong>today<\/strong>???<\/li>\n<li>The same feature set that will entice your readers to consent to being served personalized ads once third-party cookies are gone will also drive traffic and increase revenue.<\/li>\n<li>Grow&#8217;s <strong>Recommended Content<\/strong> feature is making a huge difference for Mediavine&#8217;s owned-and-operated site The Hollywood Gossip.<\/li>\n<li>The numbers: <strong>2-4% increase in CTR<\/strong> with inline content recommendations, <strong>4.5% additional pageviews<\/strong> and a <strong>164.25% increase in time on site<\/strong> once users have engaged with Grow.<\/li>\n<li>\u00a0Grow is free and available for all Mediavine publishers in your Dashboard today. Turn it on to begin <strong>building your first-party data<\/strong> and <strong>increase traffic and earnings today<\/strong>!<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\n\n<p>We know this because we&#8217;ve seen it on <a href=\"https:\/\/www.mediavine.com\/what-sites-does-mediavine-own-how-do-they-help-yours\/\">Mediavine&#8217;s owned and operated<\/a> site, The Hollywood Gossip, where Grow is driving more traffic and making THG more revenue right here in the third-party cookie era.<\/p>\n\n\n\n<p>Below, we\u2019ll tell you how we did it and how you can do it, too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/grow-and-thg-1-1024x644.jpg\" alt=\"The hollywood gossip showing the grow widget in the bottom right corner on desktop and mobile\" class=\"wp-image-35555\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-grow\">What is Grow?<\/h2>\n\n\n\n<p>Grow is Mediavine\u2019s end-to-end audience engagement solution, loaded with dynamic features designed to streamline the process of connecting, engaging and nurturing your audience relationships in one place.<\/p>\n\n\n\n<p>Mediavine sees the collection of first-party data \u2014 and the ability to serve personalized ads in a <a href=\"https:\/\/www.mediavine.com\/grow-me-first-party-data-and-the-future-of-advertising\/\">cookie-less world<\/a> \u2014 as the path forward for our industry which is why we created Grow.<\/p>\n\n\n\n<p>Here&#8217;s the thing though: The same features which provide a superior experience and encourage audiences to log in also drive traffic and revenue. Today, tomorrow, next month and next year.<\/p>\n\n\n\n<p>We&#8217;ve seen it happen with The Hollywood Gossip, thanks to an aspect of Grow that might seem familiar to internet \u2014 and Netflix \u2014 users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/recommended-content-1024x590.jpg\" alt=\"screenshot of recommended content on the hollywood gossip\" class=\"wp-image-28386\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-content-recommendation\">Recommended Content<\/h2>\n\n\n\n<p>One of the coolest features of Grow is its <a href=\"https:\/\/www.mediavine.com\/grow-me-recommended-content\/\">content recommendation<\/a> feature, powered by artificial intelligence algorithms.<\/p>\n\n\n\n<p>On a basic level, it&#8217;s not unlike the algorithms all your beloved streaming apps use when curating &#8220;Recommended For Eric&#8221; content.<\/p>\n\n\n\n<p>If a user logs in, they\u2019ll receive personal recommendations based on things they\u2019ve read, shared and favorited on your website.<\/p>\n\n\n\n<p>Meanwhile, logged-out users will receive recommendations based on what other users have clicked on and the content they\u2019re browsing. <\/p>\n\n\n\n<p>Again, think Netflix.<\/p>\n\n\n\n<p>As a <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">celebrity gossip<\/a> site in an era where there are more actors, singers and reality stars than an individual reader could possibly know, manual content recommendation just doesn&#8217;t work.<\/p>\n\n\n\n<p>Machine learning, however, is working freakishly well.<\/p>\n\n\n\n<p>Whether you\u2019re reading about Tom Hanks, Kim Kardashian or a Z-list celebrity in air quotes, Grow instantly finds and recommends related content on THG that other users are clicking on.<\/p>\n\n\n\n<p>We\u2019re seeing a 2-4% CTR (click-through rate) whenever an inline content recommendation is shown. What\u2019s more impressive is The Hollywood Gossip uses infinite scroll and auto-loads the next post, which means (currently) only the first page gets content recommendations.<\/p>\n\n\n\n<p>These numbers are only going to improve as we continue to roll out new features for Grow. Even with those limitations, what does a 2-4% CTR actually mean for a publisher&#8217;s traffic?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/02\/grow-and-thg-2-1024x939.jpg\" alt=\"the hollywood gossip stats using grow\" class=\"wp-image-35556\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-hollywood-gossip-results\">The Hollywood Gossip Results<\/h2>\n\n\n\n<p>Combined with carousel and sidebar recommendations, social, search and bookmarks, Grow has already provided an additional 5.1% pageviews to The Hollywood Gossip since enabling Grow. <\/p>\n\n\n\n<p>Although that is a lot of pageviews at THG&#8217;s size \u2014 and a big improvement over other recommended content options \u2014 the most amazing part of Grow&#8217;s impact is the <em>value<\/em> of those views.<\/p>\n\n\n\n<p>The increase in time on site, or session duration from Grow traffic, is how we&#8217;re defining value in this case. <\/p>\n\n\n\n<p>The average user on The Hollywood Gossip spends 1:45 on site, according to Google Analytics. Not bad, but users who interacted with any Grow widgets spend an average of 4:38! <\/p>\n\n\n\n<p>That&#8217;s an astonishing 164.25% more time on site! Either 90 Day Fiance is really that compelling or machine learning knows what it&#8217;s doing.<\/p>\n\n\n\n<p>But seriously, folks: Whatever your content is about, longer sessions from readers browsing that content means \u2014 you guessed it \u2014 more ads viewed and <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">increased RPM<\/a> per session as a result.<\/p>\n\n\n\n<p>When you\u2019re talking about a site earning millions per year in THG&#8217;s case, that means <strong>hundreds of thousands of dollars<\/strong> in extra views. <\/p>\n\n\n\n<p>But no matter the size of your audience, such robust increases in session duration and CTR can make a material difference immediately.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-grow-success\">Get Started With Grow!<\/h2>\n\n\n\n<p>We&#8217;re not going to beg or guilt you but seriously \u2014 just do it okay? Please? You&#8217;re all out of excuses NOT to grow your site with Grow.<\/p>\n\n\n\n<p>Did we mention Grow is free for Mediavine publishers, including the content recommendation feature we just described in all its glory?<\/p>\n\n\n\n<p>Not only will you get a head start in collecting first-party data, which will be incredibly important in the coming year(s), but it can also lead to more pageviews, user engagement and revenue immediately.<\/p>\n\n\n\n<p>It will be worth your while now and down the road. <\/p>\n\n\n\n<p>As always, please <a href=\"mailto:grow.me@mediavine.com\" target=\"_blank\" rel=\"noreferrer noopener\">reach out to us<\/a> anytime with questions or if you need assistance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spend a lot of time talking about Grow as Mediavine&#8217;s first-party data solution for the coming decade, as Google&#8230;<\/p>\n","protected":false},"author":7,"featured_media":38059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"growme_blocks_gb_metabox":"","footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Grow Helped The Hollywood Gossip Make $100,000. 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