When it comes to engaging new email subscribers, one of the best times to engage is immediately after they’ve subscribed to your email list. This can be the moment when they’re most attentive.

Whether it’s your best content, a free download, or a special offer, this may be your best opportunity to present them with your best offer.

Introducing Subscribe Redirect

Subscribe Redirect is a new Grow feature that allows you to automatically redirect readers to a specific page or resource of your choice after they’ve completed a Subscribe form.

This new feature enables you to curate the best next steps for your new subscribers, giving you greater control over readers’ journeys and helping you keep your audience engaged.

There are countless ways you can use Subscribe Redirect to engage your new subscribers. Here are several examples of pages you can redirect to:

• Thank You Pages
• Resource Downloads
• Product Pages
• Subscription or Membership Pages
• Affiliate Pages

How to Get Started

Using the new Subscribe Redirect feature is easy. Simply add your desired redirect link to your Subscribe form and new subscribers will be automatically redirected after subscribing.

You can add custom Subscribe Redirect links to individual Grow Subscribe forms, including:

• Spotlight Subscribe
• Pop Up Subscribe
• Click-to-Subscribe
• Manual Placement

These links can redirect to other pages on your site, pages on other sites, or even hosted files subscribers can download (e.g., PDFs and eBooks).

Ready to get started with Subscribe Redirect links? Learn how to use Subscribe Redirect.

The post Improve Your Subscribers’ Experience with Subscribe Redirect appeared first on Grow.

Advertisers find tremendous value in being able to identify readers and Email Connect is an easy way to do this. We’re excited to introduce Email Connect, a simple way to identify subscribers via email newsletters. Email Connect can help publishers reach their target audience through audience identification while potentially boosting their CPMs.

What’s Email Connect?

Email Connect is a Grow feature that allows publishers to build custom links for their email newsletters that identify readers within the U.S., making them more valuable to advertisers when they arrive at your site. Even better, your readers are identified whether they have a Grow account or not. Just swap the links in your email newsletters with an Email Connect link and your traffic will be worth more to advertisers. 

What’s the Difference Between Email Connect Links and Grow Copy Links?

An Email Connect link consists of a Grow Copy Link PLUS an email tag specific to an Email Service Provider. While a Grow Copy Link can identify readers with a Grow account, an Email Connect link can identify readers regardless of whether they have a Grow account. 

When you send an email to subscribers, we recommend using Email Connect links. When you send content on any other channel, like social media, we recommend using a Grow Copy link. Using both will help you to maximize identification from both Grow and non-Grow users.

Conveniently Create Email Connect Links

To ensure a seamless process for creating Email Connect links, we’ve added the Links Toolkit to both the Grow widget and the Grow Publisher Portal. Both methods allow you to select your Email Service Provider. Additionally, you can enter UTM campaign details for additional metric tracking. Once ready, all you need to do is copy and paste the link into your email newsletter. When subscribers click these links and arrive on your site, they’ll be identified and more valuable to advertisers.

How Do I Know if Email Connect is Working?

Data is king, and we want to make sure you have the right data to determine whether Email Connect is working for you. You can find the following all-time Email Connect metrics inside your Grow Publisher Portal: 

1. Total Revenue: The estimated revenue increase from Email Connect links
2. Revenue Lift: The estimated revenue percentage increase from Email Connect links
3. Link Clicks from Copy Link: Total number of click-throughs from Grow Copy Link
4. Link Clicks from Email Connect: Total number of click-throughs from Email Connect links

When sending email newsletters with Email Connect links to your subscribers, we recommend checking periodically to see how the links have performed. 

How Do I Get Started with Email Connect? 

Whether you choose to create links via the Grow widget or the Grow Publisher Portal, getting started is easy. For more information, check out the help guide.

For now, Email Connect has only been tested and verified to identify traffic from Mailchimp, MailerLite, ConvertKit and Flodesk. If you have an email tag from your ESP, other email service providers may work with Email Connect. To request that we add other ESPs, please let us know. 

What Do Our Publishers Think of Email Connect?

Many publishers who’ve tried Email Connect have already seen impactful results. Try adding Email Connect links to your next email newsletter and check out the metrics to measure the impact on your site.

In case you missed our April Teal Talk, Jon Dykstra from The Fat Stacks Blog shared some of the successes he’s seen with Email Connect.

*Most Grow features are exclusively available in the Grow Publisher Portal. If you haven’t made the move yet, it’s time to migrate from your Mediavine Dashboard and experience all the features waiting for you.

The post Make Your Traffic More Valuable With Email Connect appeared first on Grow.

Your audience of loyal subscribers is more valuable than ever in this rapidly changing digital landscape.

A direct integration means Flodesk users can say goodbye to uploading Grow subscribers manually and using Zapier as a temporary solution.

We all know designing aesthetic emails with Flodesk’s user-friendly interface is one of the top reasons publishers use the ESP, and there’s a new feature in town you should be excited about: the ability to add Email Connect links directly from Flodesk!

Through collaboration between Flodesk and Mediavine engineers on a Grow integration for Email Connect, you can seamlessly switch out your newsletter links for Email Connect Links within Flodesk. You no longer need to shuffle between programs or use the Links Toolkit to create Email Connect links. This makes it simpler to identify subscribers and maximize the value of your newsletter traffic while growing your subscriber list and achieving your business goals.

Now, when you utilize Grow’s Form Actions for features like Spotlight Subscribe and Print Pass to increase your subscriber list, your new subscribers are added directly to your established segments in your Flodesk account.

When you use Grow and Flodesk together, you’re not only building a list of subscribers but also identifying them, making them more valuable to advertisers and your business overall.

What Happens When I Connect My Flodesk Account? 

When you add your Flodesk account to Grow, you can segment any subscriber added from a Grow Subscribe form on your site. A direct integration allows you to enable Form Actions for various email-building Grow features, like Spotlight Subscribe forms, so you can easily customize which Flodesk segments you want a new subscriber to be added to automatically. This makes building your email list and sending targeted content to subscribers much easier!

Using Flodesk To Create Email Connect Links

Replacing your newsletter links with Email Connect links is an effective way to make your newsletter traffic more valuable to advertisers. While you can create Email Connect links via the Links Toolkit available in the Grow widget or the Grow Publisher Portal, adding these links directly within Flodesk makes the process seamless.

This is especially time-saving since we recommend adding Email Connect links for every newsletter you send.

Maximize Effectiveness of Grow Subscribe Forms And More

As you grow your subscriber list by incentivizing your readers with your most valuable content with Grow features like Print Pass, those new subscribers will be funneled where you want them in your Flodesk workflows. Plus, these subscriber-generating Grow features that feed into Flodesk help identify your subscribers, increasing the value of your subscriber traffic to advertisers. 

What Grow Features Can You Take Advantage of With This New Integration?

Print Pass

This subscriber-boosting feature prompts readers to sign up for your email list to print your recipe or how-to card. It’s a great way to convert engaged readers into subscribers. 

Grow Subscribe Forms

Grow forms like Spotlight Subscribe and Link Share effectively increase your subscriber list while collecting reader consent, helping you monetize your subscribers. These forms are optimized for conversion and are placed in the content where readers are most likely to subscribe.

Subscribe Action Pack

This simple but effective feature provides multiple opportunities for readers to subscribe after taking specific actions, like creating a Grow account or favoriting a post. 

Exclusive Content

If you have supplemental content that you can offer to readers, Exclusive Content is a great tool that encourages readers to log in or make a Grow account while subscribing to your newsletter. 

Any time you gain subscribers through these Grow features, they’ll be automatically added to segments you’ve set up within Flodesk. This frees up time and resources for you to focus on what’s important: your content. 

Ready To Get Started?

1. Connect your Flodesk account to Grow within the Grow Publisher Portal
2. Convert the links in your next newsletter into Grow Email Connect links from Flodesk

Don’t use Flodesk, ConvertKit, Mailchimp, or MailerLite? Submit your feedback for the next email service provider you want added to Grow.

The post Power Up Your Emails with Grow’s Flodesk Integration appeared first on Grow.

We’ve listened to your feedback, tested solutions and now here with an upgraded Subscribe center to make it easier than ever to help grow your subscribers and your audience of identified readers. Grab a pen and paper and take a seat while we break down the latest updates within your Grow Publisher Portal.

1. Multi View: Tailoring Forms to Perfection!

Introducing Multi View! How many subscribe forms are just right for each of your post’s page lengths? Multi View keeps the guessing at a minimum and helps provides you with a greater opportunity to capture your readers and grow your list. The number of subscribe forms that appear on your posts will automatically be tailored to suit the length of your content. Plus, we’ve fine-tuned it so your chosen spotlight form appears at the right moment in your posts, ensuring maximum impact without overwhelming your readers.

Regardless of your setup, Form Density and the default Spotlight Subscribe forms are flexible enough to work together seamlessly. Let’s say you want to have a Link Share form at the top of your post to really hook your audience, but still want subscribe forms throughout the rest of your post. No problem! Multi View tailors the number of forms on your post to suit your content.

2. Customization Made Easy: Take Control with Inview Effect Offset Fields!*

We’ve added a brand new toggle for Desktop/Mobile offset fields, giving you the power to adjust the vertical offset of your Spotlight Subscribe widget effortlessly. Customize the position of your widget for both desktop and mobile users, ensuring a seamless user experience across all devices. More information about Inview Effect, including a demo animation is now available in your Subscribe settings. *You should only adjust this setting if you encounter a header navigation conflict.  

3. Streamlined Navigation: Say Hello to Two Distinct Tabs

We’ve reimagined your Subscribe settings by dividing it into two distinct tabs: one for Forms and another for Global Settings. This new organization makes it a breeze to manage and customize your forms while easily tweaking essential global settings. No more hunting around for the right controls – everything you need is right at your fingertips, making your workflow smoother and more efficient.

We hope you’re just as excited as we are about the new and improved subscribe experience that’s designed to enhance your journey in identifying your readers, increase your subscriber growth and supercharge your monetization efforts! You’re not just a publisher; you’re a content creator, shaping the future of your business.

Ready to take on this challenge together? Log into the Grow Publisher Portal today and explore the new and improved Subscribe settings. 

We can’t wait to hear about the amazing results you achieve. No matter what the future holds with third-party cookies, we will continue to help you build your audience of identified readers, one feature at a time.

The post Grow’s All New Subscribe Experience appeared first on Grow.

Why Should I Run Grow

We’ve designed Grow + our ad management solutions to work together seamlessly. When your readers opt in to Grow, advertisers are able to identify them and pay you more to advertise on your site.

• When your readers create a Grow account they are able to:
• Gain and maintain access to the content they love whenever they want
• Bookmark their favorite posts
• Get more of your content delivered directly to their inbox

Getting Started:

Here are a few ways to get started directly from the Grow Publisher Portal:

Already have a subscriber list built? Great! Swap out your existing subscribe forms with Grow’s Subscribe forms below.

• Spotlight Subscribe
• Subscribe Manual Placement
• Click to Subscribe
• Subscribe Action Pack

For more information, visit: Subscribe Settings Overview

Connect Grow with your email platform – Grow integrates with many of your favorite newsletter tools: Mailchimp, MailerLite, Convert Kit and more.

• Full List of Grow Integrations

• Not sending emails? We’ve got an easy, FREE way to do so. If you are looking to start emailing your subscribers but don’t know where to start, enable Automailer. Automailer lets you:
  • Regularly communicate with your subscribers to keep them engaged and informed about your latest and most popular content.
  • Send curated content to your subscribers.
• For more information, visit: What is Automailer?

Set up a Co-Branded Experience – Grow allows you to co-brand the sign-up form. Using the familiar branding of your site allows you to maintain your brand voice and keep your audience engaged.

For more information, visit: Co-Branded Sign Up

Appearance Settings – You can adjust Grow’s appearance settings with colors to fit your site’s aesthetic.

For more information, visit: Appearance Settings

𝗕𝗼𝗻𝘂𝘀 𝗧𝗶𝗽: If you’re writing about any of the niche-specific categories below, check out our best practices:

• Education
• Family & Parenting
• Food & Drink
• Hobbies & Interests
• Home & Garden
• Travel

Ready to identify your audience and keep your readers engaged? Visit grow.me/publishers for more information.

The post Grow: Quick Start Guide appeared first on Grow.