When it comes to engaging new email subscribers, one of the best times to engage is immediately after they’ve subscribed to your email list. This can be the moment when they’re most attentive.

Whether it’s your best content, a free download, or a special offer, this may be your best opportunity to present them with your best offer.

Introducing Subscribe Redirect

Subscribe Redirect is a new Grow feature that allows you to automatically redirect readers to a specific page or resource of your choice after they’ve completed a Subscribe form.

This new feature enables you to curate the best next steps for your new subscribers, giving you greater control over readers’ journeys and helping you keep your audience engaged.

There are countless ways you can use Subscribe Redirect to engage your new subscribers. Here are several examples of pages you can redirect to:

• Thank You Pages
• Resource Downloads
• Product Pages
• Subscription or Membership Pages
• Affiliate Pages

How to Get Started

Using the new Subscribe Redirect feature is easy. Simply add your desired redirect link to your Subscribe form and new subscribers will be automatically redirected after subscribing.

You can add custom Subscribe Redirect links to individual Grow Subscribe forms, including:

• Spotlight Subscribe
• Pop Up Subscribe
• Click-to-Subscribe
• Manual Placement

These links can redirect to other pages on your site, pages on other sites, or even hosted files subscribers can download (e.g., PDFs and eBooks).

Ready to get started with Subscribe Redirect links? Learn how to use Subscribe Redirect.

The post Improve Your Subscribers’ Experience with Subscribe Redirect appeared first on Grow.

Advertisers find tremendous value in being able to identify readers and Email Connect is an easy way to do this. We’re excited to introduce Email Connect, a simple way to identify subscribers via email newsletters. Email Connect can help publishers reach their target audience through audience identification while potentially boosting their CPMs.

What’s Email Connect?

Email Connect is a Grow feature that allows publishers to build custom links for their email newsletters that identify readers within the U.S., making them more valuable to advertisers when they arrive at your site. Even better, your readers are identified whether they have a Grow account or not. Just swap the links in your email newsletters with an Email Connect link and your traffic will be worth more to advertisers. 

What’s the Difference Between Email Connect Links and Grow Copy Links?

An Email Connect link consists of a Grow Copy Link PLUS an email tag specific to an Email Service Provider. While a Grow Copy Link can identify readers with a Grow account, an Email Connect link can identify readers regardless of whether they have a Grow account. 

When you send an email to subscribers, we recommend using Email Connect links. When you send content on any other channel, like social media, we recommend using a Grow Copy link. Using both will help you to maximize identification from both Grow and non-Grow users.

Conveniently Create Email Connect Links

To ensure a seamless process for creating Email Connect links, we’ve added the Links Toolkit to both the Grow widget and the Grow Publisher Portal. Both methods allow you to select your Email Service Provider. Additionally, you can enter UTM campaign details for additional metric tracking. Once ready, all you need to do is copy and paste the link into your email newsletter. When subscribers click these links and arrive on your site, they’ll be identified and more valuable to advertisers.

How Do I Know if Email Connect is Working?

Data is king, and we want to make sure you have the right data to determine whether Email Connect is working for you. You can find the following all-time Email Connect metrics inside your Grow Publisher Portal: 

1. Total Revenue: The estimated revenue increase from Email Connect links
2. Revenue Lift: The estimated revenue percentage increase from Email Connect links
3. Link Clicks from Copy Link: Total number of click-throughs from Grow Copy Link
4. Link Clicks from Email Connect: Total number of click-throughs from Email Connect links

When sending email newsletters with Email Connect links to your subscribers, we recommend checking periodically to see how the links have performed. 

How Do I Get Started with Email Connect? 

Whether you choose to create links via the Grow widget or the Grow Publisher Portal, getting started is easy. For more information, check out the help guide.

For now, Email Connect has only been tested and verified to identify traffic from Mailchimp, MailerLite, ConvertKit and Flodesk. If you have an email tag from your ESP, other email service providers may work with Email Connect. To request that we add other ESPs, please let us know. 

What Do Our Publishers Think of Email Connect?

Many publishers who’ve tried Email Connect have already seen impactful results. Try adding Email Connect links to your next email newsletter and check out the metrics to measure the impact on your site.

In case you missed our April Teal Talk, Jon Dykstra from The Fat Stacks Blog shared some of the successes he’s seen with Email Connect.

*Most Grow features are exclusively available in the Grow Publisher Portal. If you haven’t made the move yet, it’s time to migrate from your Mediavine Dashboard and experience all the features waiting for you.

The post Make Your Traffic More Valuable With Email Connect appeared first on Grow.