When it comes to engaging new email subscribers, one of the best times to engage is immediately after they’ve subscribed to your email list. This can be the moment when they’re most attentive.

Whether it’s your best content, a free download, or a special offer, this may be your best opportunity to present them with your best offer.

Introducing Subscribe Redirect

Subscribe Redirect is a new Grow feature that allows you to automatically redirect readers to a specific page or resource of your choice after they’ve completed a Subscribe form.

This new feature enables you to curate the best next steps for your new subscribers, giving you greater control over readers’ journeys and helping you keep your audience engaged.

There are countless ways you can use Subscribe Redirect to engage your new subscribers. Here are several examples of pages you can redirect to:

• Thank You Pages
• Resource Downloads
• Product Pages
• Subscription or Membership Pages
• Affiliate Pages

How to Get Started

Using the new Subscribe Redirect feature is easy. Simply add your desired redirect link to your Subscribe form and new subscribers will be automatically redirected after subscribing.

You can add custom Subscribe Redirect links to individual Grow Subscribe forms, including:

• Spotlight Subscribe
• Pop Up Subscribe
• Click-to-Subscribe
• Manual Placement

These links can redirect to other pages on your site, pages on other sites, or even hosted files subscribers can download (e.g., PDFs and eBooks).

Ready to get started with Subscribe Redirect links? Learn how to use Subscribe Redirect.

The post Improve Your Subscribers’ Experience with Subscribe Redirect appeared first on Grow.

Advertisers find tremendous value in being able to identify readers and Email Connect is an easy way to do this. We’re excited to introduce Email Connect, a simple way to identify subscribers via email newsletters. Email Connect can help publishers reach their target audience through audience identification while potentially boosting their CPMs.

What’s Email Connect?

Email Connect is a Grow feature that allows publishers to build custom links for their email newsletters that identify readers within the U.S., making them more valuable to advertisers when they arrive at your site. Even better, your readers are identified whether they have a Grow account or not. Just swap the links in your email newsletters with an Email Connect link and your traffic will be worth more to advertisers. 

What’s the Difference Between Email Connect Links and Grow Copy Links?

An Email Connect link consists of a Grow Copy Link PLUS an email tag specific to an Email Service Provider. While a Grow Copy Link can identify readers with a Grow account, an Email Connect link can identify readers regardless of whether they have a Grow account. 

When you send an email to subscribers, we recommend using Email Connect links. When you send content on any other channel, like social media, we recommend using a Grow Copy link. Using both will help you to maximize identification from both Grow and non-Grow users.

Conveniently Create Email Connect Links

To ensure a seamless process for creating Email Connect links, we’ve added the Links Toolkit to both the Grow widget and the Grow Publisher Portal. Both methods allow you to select your Email Service Provider. Additionally, you can enter UTM campaign details for additional metric tracking. Once ready, all you need to do is copy and paste the link into your email newsletter. When subscribers click these links and arrive on your site, they’ll be identified and more valuable to advertisers.

How Do I Know if Email Connect is Working?

Data is king, and we want to make sure you have the right data to determine whether Email Connect is working for you. You can find the following all-time Email Connect metrics inside your Grow Publisher Portal: 

1. Total Revenue: The estimated revenue increase from Email Connect links
2. Revenue Lift: The estimated revenue percentage increase from Email Connect links
3. Link Clicks from Copy Link: Total number of click-throughs from Grow Copy Link
4. Link Clicks from Email Connect: Total number of click-throughs from Email Connect links

When sending email newsletters with Email Connect links to your subscribers, we recommend checking periodically to see how the links have performed. 

How Do I Get Started with Email Connect? 

Whether you choose to create links via the Grow widget or the Grow Publisher Portal, getting started is easy. For more information, check out the help guide.

For now, Email Connect has only been tested and verified to identify traffic from Mailchimp, MailerLite, ConvertKit and Flodesk. If you have an email tag from your ESP, other email service providers may work with Email Connect. To request that we add other ESPs, please let us know. 

What Do Our Publishers Think of Email Connect?

Many publishers who’ve tried Email Connect have already seen impactful results. Try adding Email Connect links to your next email newsletter and check out the metrics to measure the impact on your site.

In case you missed our April Teal Talk, Jon Dykstra from The Fat Stacks Blog shared some of the successes he’s seen with Email Connect.

*Most Grow features are exclusively available in the Grow Publisher Portal. If you haven’t made the move yet, it’s time to migrate from your Mediavine Dashboard and experience all the features waiting for you.

The post Make Your Traffic More Valuable With Email Connect appeared first on Grow.

Your audience of loyal subscribers is more valuable than ever in this rapidly changing digital landscape.

A direct integration means Flodesk users can say goodbye to uploading Grow subscribers manually and using Zapier as a temporary solution.

We all know designing aesthetic emails with Flodesk’s user-friendly interface is one of the top reasons publishers use the ESP, and there’s a new feature in town you should be excited about: the ability to add Email Connect links directly from Flodesk!

Through collaboration between Flodesk and Mediavine engineers on a Grow integration for Email Connect, you can seamlessly switch out your newsletter links for Email Connect Links within Flodesk. You no longer need to shuffle between programs or use the Links Toolkit to create Email Connect links. This makes it simpler to identify subscribers and maximize the value of your newsletter traffic while growing your subscriber list and achieving your business goals.

Now, when you utilize Grow’s Form Actions for features like Spotlight Subscribe and Print Pass to increase your subscriber list, your new subscribers are added directly to your established segments in your Flodesk account.

When you use Grow and Flodesk together, you’re not only building a list of subscribers but also identifying them, making them more valuable to advertisers and your business overall.

What Happens When I Connect My Flodesk Account? 

When you add your Flodesk account to Grow, you can segment any subscriber added from a Grow Subscribe form on your site. A direct integration allows you to enable Form Actions for various email-building Grow features, like Spotlight Subscribe forms, so you can easily customize which Flodesk segments you want a new subscriber to be added to automatically. This makes building your email list and sending targeted content to subscribers much easier!

Using Flodesk To Create Email Connect Links

Replacing your newsletter links with Email Connect links is an effective way to make your newsletter traffic more valuable to advertisers. While you can create Email Connect links via the Links Toolkit available in the Grow widget or the Grow Publisher Portal, adding these links directly within Flodesk makes the process seamless.

This is especially time-saving since we recommend adding Email Connect links for every newsletter you send.

Maximize Effectiveness of Grow Subscribe Forms And More

As you grow your subscriber list by incentivizing your readers with your most valuable content with Grow features like Print Pass, those new subscribers will be funneled where you want them in your Flodesk workflows. Plus, these subscriber-generating Grow features that feed into Flodesk help identify your subscribers, increasing the value of your subscriber traffic to advertisers. 

What Grow Features Can You Take Advantage of With This New Integration?

Print Pass

This subscriber-boosting feature prompts readers to sign up for your email list to print your recipe or how-to card. It’s a great way to convert engaged readers into subscribers. 

Grow Subscribe Forms

Grow forms like Spotlight Subscribe and Link Share effectively increase your subscriber list while collecting reader consent, helping you monetize your subscribers. These forms are optimized for conversion and are placed in the content where readers are most likely to subscribe.

Subscribe Action Pack

This simple but effective feature provides multiple opportunities for readers to subscribe after taking specific actions, like creating a Grow account or favoriting a post. 

Exclusive Content

If you have supplemental content that you can offer to readers, Exclusive Content is a great tool that encourages readers to log in or make a Grow account while subscribing to your newsletter. 

Any time you gain subscribers through these Grow features, they’ll be automatically added to segments you’ve set up within Flodesk. This frees up time and resources for you to focus on what’s important: your content. 

Ready To Get Started?

1. Connect your Flodesk account to Grow within the Grow Publisher Portal
2. Convert the links in your next newsletter into Grow Email Connect links from Flodesk

Don’t use Flodesk, ConvertKit, Mailchimp, or MailerLite? Submit your feedback for the next email service provider you want added to Grow.

The post Power Up Your Emails with Grow’s Flodesk Integration appeared first on Grow.

We’ve listened to your feedback, tested solutions and now here with an upgraded Subscribe center to make it easier than ever to help grow your subscribers and your audience of identified readers. Grab a pen and paper and take a seat while we break down the latest updates within your Grow Publisher Portal.

1. Multi View: Tailoring Forms to Perfection!

Introducing Multi View! How many subscribe forms are just right for each of your post’s page lengths? Multi View keeps the guessing at a minimum and helps provides you with a greater opportunity to capture your readers and grow your list. The number of subscribe forms that appear on your posts will automatically be tailored to suit the length of your content. Plus, we’ve fine-tuned it so your chosen spotlight form appears at the right moment in your posts, ensuring maximum impact without overwhelming your readers.

Regardless of your setup, Form Density and the default Spotlight Subscribe forms are flexible enough to work together seamlessly. Let’s say you want to have a Link Share form at the top of your post to really hook your audience, but still want subscribe forms throughout the rest of your post. No problem! Multi View tailors the number of forms on your post to suit your content.

2. Customization Made Easy: Take Control with Inview Effect Offset Fields!*

We’ve added a brand new toggle for Desktop/Mobile offset fields, giving you the power to adjust the vertical offset of your Spotlight Subscribe widget effortlessly. Customize the position of your widget for both desktop and mobile users, ensuring a seamless user experience across all devices. More information about Inview Effect, including a demo animation is now available in your Subscribe settings. *You should only adjust this setting if you encounter a header navigation conflict.  

3. Streamlined Navigation: Say Hello to Two Distinct Tabs

We’ve reimagined your Subscribe settings by dividing it into two distinct tabs: one for Forms and another for Global Settings. This new organization makes it a breeze to manage and customize your forms while easily tweaking essential global settings. No more hunting around for the right controls – everything you need is right at your fingertips, making your workflow smoother and more efficient.

We hope you’re just as excited as we are about the new and improved subscribe experience that’s designed to enhance your journey in identifying your readers, increase your subscriber growth and supercharge your monetization efforts! You’re not just a publisher; you’re a content creator, shaping the future of your business.

Ready to take on this challenge together? Log into the Grow Publisher Portal today and explore the new and improved Subscribe settings. 

We can’t wait to hear about the amazing results you achieve. No matter what the future holds with third-party cookies, we will continue to help you build your audience of identified readers, one feature at a time.

The post Grow’s All New Subscribe Experience appeared first on Grow.

Link Share: Share Your Favorite Posts with Ease

Link Share is a game-changer when it comes to sharing your favorite posts with your readers. We understand how important it is for you to connect directly with your audience and make it as convenient as possible for them to access your content. With Link Share, your readers can now send links of their favorite posts directly to their inbox with just a few clicks.

No more copy-pasting URLs and composing separate emails – Link Share streamlines the process and makes it incredibly easy for your readers to share your content. By enabling this new subscribe form, you’ll empower your readers to become advocates for your blog and effortlessly spread the word about your latest posts.

Most Valuable Content: Grow Your Subscriber Lists

Do you want to maximize your subscriber list and ensure that your most valuable content receives the attention it deserves? Then our Most Valuable Content feature is perfect for you. This feature allows you to display a subscribe form on your site, strategically placed near your most valuable content.

We understand that certain posts or pieces of content hold more importance to you and your readers. With Most Valuable Content, you can ensure that your subscribe form is prominently displayed. This increased visibility will help attract more subscribers and ensure that your audience doesn’t miss out on the content that matters most. 

Don’t have a recipe or how-to-card on your site? No worries, use the Most Valuable Content Selector to designate a custom placement for your subscribe form.  

How To Get Started

Implementing these new features is a breeze. Simply log into your Grow Publisher Portal account and navigate to your Subscribe settings. From there, you can easily enable both Link Share and Most Valuable Content.

We have also prepared detailed step-by-step guides to help you make the most of these features. Whether you’re a seasoned user or new to Grow, we are confident that you’ll find our instructions easy to follow.

What is Link Share

How to Set Up Link Share

How to Enable Most Valuable Content

What’s Next?

At Mediavine, we are committed to continuously improving our products and providing our publishers with the tools they need to succeed. Link Share and Most Valuable Content are just two examples of our dedication to innovation and enhancing your publisher experience while future-proofing your business. 

Try out these new features today to help your readers become more engaged and connected to your site than ever before. We can’t wait to see how you utilize these features to take your content to new heights!

The post Identify Your Readers with Grow’s Latest Subscribe Features appeared first on Grow.

Why Should I Run Grow

We’ve designed Grow + our ad management solutions to work together seamlessly. When your readers opt in to Grow, advertisers are able to identify them and pay you more to advertise on your site.

• When your readers create a Grow account they are able to:
• Gain and maintain access to the content they love whenever they want
• Bookmark their favorite posts
• Get more of your content delivered directly to their inbox

Getting Started:

Here are a few ways to get started directly from the Grow Publisher Portal:

Already have a subscriber list built? Great! Swap out your existing subscribe forms with Grow’s Subscribe forms below.

• Spotlight Subscribe
• Subscribe Manual Placement
• Click to Subscribe
• Subscribe Action Pack

For more information, visit: Subscribe Settings Overview

Connect Grow with your email platform – Grow integrates with many of your favorite newsletter tools: Mailchimp, MailerLite, Convert Kit and more.

• Full List of Grow Integrations

• Not sending emails? We’ve got an easy, FREE way to do so. If you are looking to start emailing your subscribers but don’t know where to start, enable Automailer. Automailer lets you:
  • Regularly communicate with your subscribers to keep them engaged and informed about your latest and most popular content.
  • Send curated content to your subscribers.
• For more information, visit: What is Automailer?

Set up a Co-Branded Experience – Grow allows you to co-brand the sign-up form. Using the familiar branding of your site allows you to maintain your brand voice and keep your audience engaged.

For more information, visit: Co-Branded Sign Up

Appearance Settings – You can adjust Grow’s appearance settings with colors to fit your site’s aesthetic.

For more information, visit: Appearance Settings

𝗕𝗼𝗻𝘂𝘀 𝗧𝗶𝗽: If you’re writing about any of the niche-specific categories below, check out our best practices:

• Education
• Family & Parenting
• Food & Drink
• Hobbies & Interests
• Home & Garden
• Travel

Ready to identify your audience and keep your readers engaged? Visit grow.me/publishers for more information.

The post Grow: Quick Start Guide appeared first on Grow.

Sticky sidebar ads on desktop are one of the most dependable types of ads you can run on your site. And now, with Grow Slidebar, they just got even better. 

Grow Slidebar combines the power of Mediavine ad technology with Grow, a publisher’s best friend for increasing audience engagement and capturing first-party data.

Grow Slidebar may increase desktop ad impressions and help you earn more money by increasing opportunities for engagement.

How does Grow Slidebar work? It dynamically places a Grow widget between two sidebar ads on longer posts to increase impressions. The more impressions you earn, the more money you can potentially make.

See Grow Slidebar in action!

As readers scroll on your site, they’ll see Grow widgets nested between two ads in your sidebar, which should help increase opportunities for more ad impressions and engagement.

For now, Recommended Content is the only Grow widget available for Grow Slidebar, but fear not! More great widgets are coming soon!

Caveat: It’s important to note that Grow Slidebar may not be the right fit for every website. Revenue lift will depend on reader behavior, post length and traffic source. Grow Slidebar is also less viewable than traditional sticky sidebar ads because the performance of the ad units are different.

That said, Grow Slidebar might just be the thing you need to squeeze a little more revenue out of your website, and you’ll never know unless you try it.

Grow Slidebar is user-friendly, fast to set up, and exclusive to Mediavine sites.

So, what are you waiting for? Check out the Grow Slidebar help doc today to get started.

The post Meet Grow Slidebar: The Next Generation of Sticky Sidebar Ads for Desktop appeared first on Grow.

You’re eager to supercharge your website with Grow, but you’re hit with the chore of manually adding the Grow script tag to your site.

The Solution

Say goodbye to the days of manually tinkering with scripts. Enter the lightweight Grow WordPress plugin! We’re bringing you a seamless solution that makes your life easier.

Grow is here to help independent content creators like you make a big impact on audience engagement and returning traffic without breaking the bank (because it’s free!).

Our free Grow WordPress plugin simplifies the process of growing your audience by making everything smarter and more efficient. Say goodbye to the hassle of managing multiple platforms and hello to a streamlined workflow that gives you more time to focus on creating killer content.

Previously, sites not enrolled in Mediavine ad management had to manually add the Grow script tag in order to enable Grow and use all of its amazing audience-building features and engagement solutions.

Not anymore!

Note: While the Grow WordPress plugin is the simpler way to install Grow, you’ll still have the option of installing the script tag manually if you need to do so.

To install the script tag manually on SquareSpace, just go to How to Add Your Script – SquareSpace.

To install the script tag manually on Blogger, visit How to Add Your Script – Blogger.

Easy Setup

Here’s the deal — the Grow WordPress plugin lets you install Grow with a few clicks. No more fiddling with code or script tags. It’s going to be right there waiting for you during Grow’s onboarding process. 

Why It Matters

Mediavine is all about improving the Grow experience for you and your readers. By simplifying the setup process, you’ll save time and get straight to the good stuff — boosting your website’s engagement and audience.

And it’s hassle-free and user-friendly.

Category Targeting Made Easy

Another advantage you have when using the Grow WordPress plugin is category targeting! This is a useful Grow feature for increasing reader engagement that allows you to set up subscribe forms on specific categories of your site. Want a certain subscribe form to show up only for readers looking at your holiday desserts category? You can do this easily by turning on category targeting after installing the Grow plugin.

What if I already installed Grow with the script tag or web wrapper?

All you need to do is install the Grow WordPress plugin to ensure you can enable category targeting on your site. No need to change anything else. 

Power Up Your Website with Grow — It’s Super Simple!

Ready to level up your website game? Click here to download Grow today!

Need step-by-step instructions to get up and running in no time? Check out Getting Started with Grow’s WordPress Plugin.

The post Introducing Our New Lightweight Grow WordPress Plugin! appeared first on Grow.

Sounds too good to be true, right? It’s not!

We’re excited to introduce Automailer, the newest feature from Grow designed to revolutionize the way you share your latest and greatest content with your subscribers.

What is Automailer?

Automailer is a groundbreaking feature in the Grow Publisher Portal that empowers content creators to send emails to their subscribers via an RSS feed — but in newsletter format. With Automailer, your readers will receive weekly emails with content from your site they’re most likely to click on, automatically. 

Why did we create Automailer?

We created Automailer to address a significant problem for content creators: the need for a simple way to send newsletters and interact with audiences without the hassles of setting up an Email Service Provider (ESP). 

Automailer automatically curates and shares your content with your subscribers in weekly email newsletters without you lifting a finger! This feature is a game-changer for publishers aiming to build lasting connections and optimize engagement — or who currently don’t have an email marketing strategy.

Instead of manually crafting and sending each email, Automailer handles the process for you! You can say goodbye to the days of paying exorbitant fees and setting up extensive workflows with ESPs. Automailer is designed to allow content creators to focus on what they do best: creating remarkable content.

Automailer Is For Everyone

Content creators who don’t have an email marketing strategy and don’t have an ESP set up will find Automailer most useful.

With Automailer, your email workflow will be streamlined as soon as you enable the feature, so you can start engaging with your audience and bringing them back to your content. 

But what if you already have an email marketing strategy or are already working with an ESP to send newsletters to your readers? You can still benefit from Automailer! Consider Automailer emails to be a supplement to your existing newsletters. 

Not only will readers get your newsletters, they’ll also get weekly Automailer emails with posts from your site they’re likely to click on. You can even import your existing subscriber list into Automailer so all your readers will start receiving Automailer emails.

Automailer Insights

Sending emails is great, but how do you track performance? This nifty tool gives you all the information you need on how your Automailer emails perform.

While this feature is still in its early stages, Automailer Insights is the place to view your emails sent, subscribers gained, opening rates, click-to-open rates and your audience’s most clicked links. It’s here to help you gauge the impact of your emails.

Stay tuned for more updates to Automailer Insights!

How to Enable Automailer

Configuring Automailer is a breeze! Whether you’re a seasoned content creator or new to the game, our Automailer set up guide ensures you can start reaping the benefits of Automailer in just a few steps. 

Not a Grow Publisher Yet?

Grow is Mediavine’s user engagement suite, designed to empower independent publishers and content creators with a plethora of benefits. Our goal with Grow is to continually enhance and expand our features to help our publishers build authenticated traffic and first-party data and strengthen their businesses through audience engagement.

Want in? Create a free Grow account to access our latest features in the Grow Publisher Portal and start taking your business to the next level. 

The post Automailer: Your Ultimate Solution for Hassle-Free Email Newsletters appeared first on Grow.

There’s a new Grow feature that could help: introducing Inview Effect! Based on Grow Labs testing of over 800 sites, those with Inview Effect saw an over 40% increase* in subscriber rate compared to those without Inview Effect. Nope, you’re not seeing things. Over 40% from just one feature. 

*While we’re excited about the results from our testing, please note we cannot guarantee your site will see the same results.

What’s Inview Effect?

Why Does Subscribe Rate Matter?

How Do I Enable Inview Effect?

What’s Inview Effect?

The name “Inview” might sound familiar to you if you’re a Mediavine publisher because it’s the same name as our ad unit Inview. Nope, that wasn’t an accident. We named it the same because they’re pretty much the same visually, only instead of the effect applying to an ad unit, it applies to your Grow Spotlight Subscribe form.

Inview Effect increases the likelihood that new readers will subscribe to your newsletter by displaying your Spotlight Subscribe form longer on your page as readers scroll. With this new Grow feature, the Subscribe form will stick to the top of a reader’s screen while they’re scrolling on your site, increasing visibility and the likelihood of subscribing. Increased subscribers can mean more opportunities for return readers, authenticated traffic, and overall sessions. And this can help lead to more revenue as a result.

Why Does Subscribe Rate Matter?

If you’re a publisher running ads on your site, you make money when a reader sees these ads. Essentially, the more eyeballs and traffic on your page, the more revenue you make from ads. When a reader subscribes to your site, that means they want to see more of your content and are voluntarily giving you their information. This is an opportunity to give your subscribers what they’re looking for: more content!

You can send these super fans emails when you have new content and updates to share, which keeps them engaged and gets them back onto your site. 

TLDR: Inview Effect can lead to a higher subscribe rate, which can mean more subscribers for your email list and more revenue for you. All with one feature.

How Do I Enable Inview Effect?

Here’s what you need to do:

1 – Log in to your Grow Publisher Portal

2 – Set up a Spotlight Subscribe form by going to Subscribe Settings > Your Grow Forms List > Add New Form

3 – Toggle on Inview Effect under Subscribe Settings > Inview Effect

That’s it! After taking these steps, Inview Effect should be enabled on your site. For more details on setting up Inview Effect, reference the help docs.

As always, we’re continuously building out Grow features like Inview Effect to make it easier for you to engage with your readers. We’re constantly looking for beta testers for our latest features in development, including the much-anticipated Automailer, and would love your input through our Grow Labs beta program. 

What are you waiting for? 

Enable Inview Effect

The post Increase Subscribe Rate With Inview Effect From Grow! appeared first on Grow.